What web metrics should be important for advertisers?
What web metrics should be important for ads? Should advertisers care about pageviews, visits, relevancy, time spent on a website? How are different ad/web measurement firms weighing in on this topic? One firm, Nielsen/NetRatings, is now moving away from “pageviews” and toward “time spent” at a website. Other firms are emphasizing other metrics. Readwriteweb discusses it in more detail here if you are interested in this topic.
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