Ecommerce

A recent article pointed out the disconnect between the time consumers are spending online and the amount advertisers are committing online.

Consumers are spending about a third of their “media-consumption” time online.  But fortune 500 advertisers are only spending 6% of their ad dollars online.

What this suggests is that the online advertising market is likely to continue to grow strongly.

Related information here.

This entry was posted on Friday, June 8th, 2007 at 8:58 am and is filed under tidbit of the day. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.