Ecommerce

Google is launching pay per action advertising. Adwords, google’s ad program has traditionally been pay per click. Advertisers that are concerned that people may click without following a particular action (such as purchasing) may be particularly tempted. This way, specified actions should follow clicks before the advertiser pays out.

Some information

http://services.google.com/payperaction/

FAQ: http://services.google.com/payperaction/faq.html

This entry was posted on Tuesday, March 20th, 2007 at 9:10 pm and is filed under tidbit of the day. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.