Ecommerce

In a previous post , I had touched upon the concept of massive market segmentation.

There is another related way to approach market segmentation. That is to see markets through the “eyes” of search engine searches.

Search engines are the entry point for millions of people targeting specific topics. There is a lot of search engine data that has become available over the years. One of the most fascinating statistics about searches is that a very high percentage of searches that have very low volume, or very small “markets”.

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