Ecommerce

Forbes has an interesting article on click fraud. Andy Greenberg from Forbes speaks with Shuman Ghosemajumder, Google’s senior product manager and resident click-fraud czar about click fraud, in this Forbes article.

There are some interesting statistics, insights and responses in the article.

Update:
There is value in hearing two sides, so here is the other side. (Tom Cuthbert, Click Forensic’s chief executive, speaks with Forbes.com)