Ecommerce

As mentioned in this ecommerce well book excerpt (on market segmentation), despite the advent of the age of the internet

it does not necessarily follow that entities like “traditional” TV stations will become less profitable. After all, the “traditional” movie business did not have to become less profitable with the advent of the video cassette tape. “Entertainment” has been around for a long time, and people have always found ways to monetize it.

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In a previous post , I had touched upon the concept of massive market segmentation.

There is another related way to approach market segmentation. That is to see markets through the “eyes” of search engine searches.

Search engines are the entry point for millions of people targeting specific topics. There is a lot of search engine data that has become available over the years. One of the most fascinating statistics about searches is that a very high percentage of searches that have very low volume, or very small “markets”.

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