Ecommerce

http://ecomxpo.com (free) is a online virtual tradeshow for ecommerce marketers. It is in progress now. Check it to see what a virtual tradeshow is, catch some presentations and/or to get discount coupons, etc. The last post mentioned adwords pay per action beta launching. If you go to ecomxpo.com today you may also be able to get a $25 adwords discount “coupon” (actually processed as a signup, it seems, not as a coupon code though)!

Google is launching pay per action advertising. Adwords, google’s ad program has traditionally been pay per click. Advertisers that are concerned that people may click without following a particular action (such as purchasing) may be particularly tempted. This way, specified actions should follow clicks before the advertiser pays out.

Some information

http://services.google.com/payperaction/

FAQ: http://services.google.com/payperaction/faq.html