Alternatives to traditional author tours
Author appearances to promote their books has been a staple book marketing item for a while. It does however, have a number of drawbacks, the grueling schedule for authors, the uncertain response (e.g. audience count at bookstores), and the high cost associated with a physical tour.
For a while now, people have been experimenting with virtual book tours and other alternative. This article talks about using a film appearance/tour by the author.
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